How To Write Better Headlines for Your Legal Industry Blog
Tweet The key is to write headlines that entice readers to read more, not get them annoyed or disinterested. You want your blog to drive readers to your website and ultimately to you. So, your firm’s...
View ArticleLegal Marketers, Attract More Clients With SEO Copywriting Strategies For...
Tweet You’re writing the content of your firm’s blog. The content you create should be written with one focus – conversion. But to get there, your writing needs to focused and follow industry-standard,...
View ArticleLegal Social Media Skeptics – Do you know the most important differences...
Tweet Are you a lawyer who’s skeptical about the attributes and longevity of social media? Or, perhaps you’re a legal marketer who’s just completed a rebuild of your firm’s website, feels that you know...
View ArticleUsing Keywords to Communicate With Your Legal Marketing Audience
Tweet One of the initial activities I do in the Jump-start Your Social Media Workshop is work with a firm on how to choose the keywords they’ll be using to connect with their potential clients. Using...
View Article3 Reasons For Legal Marketers to Start Thinking Like Journalists
Tweet You’re Informed - It’s time to engage your audience As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created...
View ArticleSocial Media and Meet-Ups Keep Legal Marketers Connected
Tweet I’ve attended several networking events since moving to Phoenix at the end of January. Recently, I connected to the meet-up group Java & Justice through my membership with the Phoenix...
View ArticleLegal Marketers & Business Owners, Do You Know What Quality SEO – REALLY Means?
Tweet Google is enacting a new algorithm that is going to penalize over-optimized content. As a communications professional who has been actively blogging for more than 6-years now, I’ve been...
View ArticleWhy You Need Content for Law Firm and Mid-Size Business Growth
Tweet Demand Metric is a marketing advisory firm that provides practical online tools and training. They have built a membership community of over 30,000 marketing professionals in 75 countries. They...
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